Countless resources go into the production of movies. Resources which includes: time, finance, energy, creativity, you name it.
Although investing all of this is essential, what's more important, especially for producers is that people buy tickets to see these movies. Producers are concerned about this because they need to sell and get back the capital of their investments and even make a profit. So why do people buy tickets for movies? You'll find out in this article.
Why People Buy Movie Tickets.
What makes people willing to buy movie tickets includes:
Film Promotions.
Before most people get to buy movie tickets, what gets them attracted at first, includes promotional materials. These materials could consist of movie trailers, flyers, etc.
These days, promotions encompass a vast budget for film production because a lot of producers have discovered that good advertising could market a film and make it a hit in the cinemas. Promotions include movie trailers, publicity stunts, video listings, media tours which involve interviews of the cast and crews with a variety of radio and television stations which have a massive audience.
With trailers, your trailer should be capable of heightening the emotion of the viewer. If your trailer can trigger your viewer’s emotions, then you've gotten that person to pay for a movie ticket.
Also, if your cast and crew can smartly meander their way into the hearts of people and create fans during these interviews, then you have increased your ticket buyers, as well.
Genre Of Movies.
Based on the diverse personalities of people, some people are just drawn to specific genres of movie. It could be horror, fantasy, Sci-Fi, romance or comedy. If a person goes to the cinema and their favorite genre is Sci-Fi, then you might be in luck, especially if your movie is the only Sci-Fi movie showing at the cinema. With this, you don't have to stress much because the genre of the film has already gotten the person to buy the ticket.
Casts/Crews.
Most directors, cinematographers, producers, and actors already have a fan base, people who support them, love and believe in their craft. So, a lot of people get to pay for movie tickets because their favorite actor features in the film, their favorite cinematographer shot the film, or the director or producer is excellent. Another angle includes the popularity of the cast and crew. People are most likely to buy tickets when they see or hear a name that sounds familiar. Based on the quality of the movie that the cast and crew have previously been associated with, the people believe that the quality of the film would be good enough to invest their money in and these things get them to buy the tickets.
Budget.
Very important. No matter how much the fans love your film, they can only buy the ticket within their budget. Remember your movie is not the only movie in the cinema. Tickets with fair prices get sold out faster compared to expensive movie tickets. If your amount is fair and your film is of premium quality, you will get people to buy your movie tickets.
Combo Concession.
People love freebies and a little bonus. So if your ticket comes with promo sales like a ticket means free popcorn, then you'll have a lot of people buying your ticket because it’s valuable to them.
